5 tips for a successful store event
June 18, 2014
Host a successful store event that will knock their socks off!
Just slapping some sale stickers on and putting a sign in your shop window isn’t enough to build the excitement your hoping for. A successful store event requires a lot of planning. Snap Retail offers some great tips for smaller shops through their Click & Mortar segments. The latest one talked about the importance of creating a “lasting impression” in the minds of your shoppers with a memorable store event.
Here are 5 planning suggestions:
Pick a theme and begin sending out teaser announcements 3 to 4 weeks before the event. Use social media, emails, in-store signage and bag stuffers to create expectation.
Around 2 weeks before the event, send out special invitations, especially to your very best customers. Use an online email invitation company such as Smilebox or create your own. Include the invitation on all your social media sites too. By all means use compelling graphics and give potential shoppers all the information they’ll need to attend.
Reminders need to be sent multiple times. Start 2 to 3 days prior to the event and even the morning of. Once again, use social media, emails, in-store flyers and signage as special reminders.
Immediately following the event, keep your followers updated with fun photos of your crowded shop. Include a thank you to those who participated and pictures of any prize winners. Ask customers to tag themselves in your photos or encourage them to post photos of their own from your store event. Read Customer content is the best way to promote yourself.
Get as much feedback as you possibly can. Don’t be afraid to ask if shoppers liked the prizes, discounts, food, entertainment, etc. Find out as much as you possibly can so your next store event will be even more of a success.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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