How to promote back to school consignment shopping
July 8, 2019
Yup, it’s back to school time
A time-honored tradition
When my kids were younger, back to school shopping was big. I mean REALLY big. Whether it was supplies and clothes in grade school; technology and clothes in high school or dorm decor and clothes for college, shopping didn’t come cheap. It was expected that shiny new notebooks and brand new sneakers were the order of the day. It’s no different today. However, in spite of the uptick in the economy, families are struggling. Today’s back to school consumers are looking for bargains. To see their money go farther, they need a little back to school consignment shopping. Now’s the time to show them what you offer.
First things first. Tax-free holidays.
Not every state offers tax-free weekends, but for those that do, be sure to let back-to-school consignment shoppers know you participate. Here’s a list of the states and their tax-free weekends courtesy of The Krazy Coupon Lady. Unfortunately, the Krazy Coupon Lady doesn’t mention that consignment shops are one of the best places to find back-to-school clothes.
- Alabama: July 19-21, 2019 (clothing, computers, books and school supplies)
- Arkansas: August 3-4, 2019 (clothing and school supplies)
- Connecticut: August 18-24, 2019 (clothing and footwear)
- Florida: August 2-4, 2019 (school supplies, clothing and computers)
- Iowa: August 2-3, 2019 (clothing)
- Maryland: August 11-17, 2019 (clothing and footwear)
- Mississippi: July 26-27, 2019 (clothing and footwear)
- Missouri: August 2-4, 2019 (clothing, computers and school supplies)
- New Mexico: August 2-4, 2019 (clothing, computers, computer equipment and school supplies)
- Ohio: August 2-4, 2019 (clothing and school supplies)
- Oklahoma: August 2-4, 2019 (clothing)
- South Carolina: August 2-4, 2019 (clothing, school supplies and computers)
- Tennessee: July 26-28, 2019 (clothing, school supplies and computers)
- Texas: August 9-11, 2019 (clothing, backpacks and school supplies)
- Virginia: August 2-4, 2019 (clothing, school supplies and energy star products)
States like Alaska, Delaware, Montana, New Hampshire and Oregon are always tax-free states.Get my Free Trial of SimpleConsign
Back to School promotional ideas
This is one of the best times of the year to create User Generated Content (UGC). With UGC, your customers are marketing for you. Furthermore, you’re gaining credibility when shoppers see others purchasing back to school items from you. Here are a couple of promotional ideas that I came up with for any age group.
- Take photos of student shoppers holding a dry erase board above their heads. Target sells Speech Bubble Dry Erase Boards for under $20. The idea works for every age group.
- Create a wall that can be changed regularly. This idea requires a little more artistic talent. However, Zazzle offers some great teacher wall decals that would be easy to use. What Mom wouldn’t want to post this? Make sure you add your store logo on the wall too.
- Arrange a college fashion show. Invite teens and moms for an afternoon of refreshments and a fashion show. Bella Ella Boutique says the 2019 trends include leggings, faux leather, pleated skirts and popcorn-style cardigans.
- Furniture consignment stores host DIY dorm decor evenings. Students learn to maximize their space with vintage wall art, storage and accessories.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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