3 clever marketing ideas for the month of November
October 3, 2018
Keep the momentum going after Halloween with these marketing ideas
Halloween spending was close to $7 billion in 2015. By 2017, consumers spent over $9 billion. A lot of excitement and fun goes into decorating your store for Halloween, but what can you do to keep the momentum going during the month of November? Here are 3 clever marketing ideas for November fun.
1.) Pick a new holiday
November’s calendar is filled with more “holidays” than Thanksgiving. Here are just a few that would make a social media splash.
Tuesday, November 13 World Kindness Day
What a perfect occasion to offer a special discount or extra Rewards points. Use this day to celebrate your customers. Perhaps make a donation to a particular charity for every dollar spent that day. Or, just send an extremely uplifting email to each of your customers thanking them for their kind support.
Thursday, November 15 America Recycles Day
Hello! This one is right up your alley. Choose a particular charity and ask for donations. For the humane society, request donations of old towels and blankets. Send donations of children’s used winter coats to the Big Brother Big Sister Foundation. Collect gently used shoes to give to Soles4Souls. Or, provide a bin for donations of women’s clothing to Dress For Success.
Saturday, November 24 Shop Small Saturday
This one speaks for itself. Promoting the sustainability of shopping locally is the key to success for small businesses. Take part in the Shop Small Saturday festivities in your area.
2.) Run a November contest
User Generated Content (UGC) is more valuable than any other type of advertising. Read Customer content is the best way to promote yourself. The following 3 marketing ideas come from ShortStack. They offer free templates for each one of these contests. No matter which one you choose, make sure the prizes are worthy of your customer’s efforts.
Create a digital holiday cookbook
Customers submit holiday recipes through a ShortStack recipe contest form. Narrow them down to the top 3 and have your followers vote for their favorite. The winner receives dinner at a local restaurant. Create a pdf of all the recipes and offer it free as your store’s holiday cookbook.
Holiday photo contest
Choose a theme. The Perfect Fall Day, Family Holiday Feast or Our Thanksgiving Tradition make for fun photo contests. Use a free photo template from ShortStack. Customers upload a past or current photo for the chance to win 1 of several prizes.
Win a prize
Sometimes the easiest contest for everyone is just an entry form. Use a ShortStack contest form to gather email addresses. Give away a holiday gift basket, merchandise or a combination of the two.
3.) Motivate from within
Instead of offering incentives to your shoppers, offer them to your employees. When your employees are excited, everyone’s happy. Focus on the people who make your business a success. Show them how thankful you are for the hard work they’ve done. Read 4 incentive ideas to energize employees. Up their sales goals for the month of November and reward them handsomely when they reach them. Encourage them to take care of themselves with pampering gift baskets or gift cards. Feature each employee on your social media and post why you’re especially thankful for them.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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