Promoting “Independent Consignment Store Month”
July 3, 2019
It’s really Independent Retailer Month, but we’re stealing it!
If you read last week’s post (which I’m sure was hard to put down), you know July is Independent Retailer Month. I’ve decided in addition to taking advantage of this month and all of its benefits for consignment, we’re also going to create merchandising ideas. Let your store and windows reflect your independence all month long. Let’s show ’em July is also Independent Consignment Store Month!
Every independent store owner needs to focus on leaving a lasting impression on their customers. That’s what makes an indie store fun to shop. Unique merchandise, an eclectic atmosphere or even quirky employees can add to the experience. Remind shoppers there’s treasure to be found. Teach them about being a responsible consumer by shopping at your consignment shop. Promote “Shop Local.” Promote “Independent Consignment Store Month!”
Download and print this poster to place in your consignment store window. Thank shoppers regularly for choosing you. Celebrate July as Independent Consignment Store Month!
I thought I’d throw in a few ideas for giving your store that independence celebration feel. Since you don’t want to focus on our national Independence Day for the entire month, I came up with other suggestions. Use these ideas just for Independent Consignment Store Month, or have a special place in your store that you leave it permanently.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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