5 Halloween ideas to draw shoppers
September 19, 2014
Q. What’s the scariest part about Halloween?
A. Not taking advantage of all the money being spent!
Halloween ideas that will cast a spell on shoppers!
Nearly $7 billion was spent in 2015 on this special day. Make sure your store participates in several of these Halloween ideas to get your share of the Halloween pie.
1.) Decorate, decorate, decorate
This is the time of year to take advantage of great decorating opportunities. Whether you choose fall leaves, pumpkins or scary ghosts, make sure your shop is festive and fun. Inner Child Fun has an idea using Glad Press ‘n Seal Plastic Wrap on your windows. Tape the plastic wrap to your windows with the sticky side out then attach objects to the wrap. They suggest fall leaves, but you could just as easily decorate with black bats or skeletons.
2.) Hold an event
There are so many fun events that require very little preparation on your part. For instance, sponsor a Halloween Child Safety Seminar. Hand out child safety Tips, give the kids a Halloween coloring page and offer reflective bags or pumpkin containers to those who attend. Or, hold a “Get Ready for the Night” event on October 31st where children receive free face painting and candy while parents receive a special coupon for a one-day sale event on Saturday, November 1.
Don’t forget to reach out to your loyal shoppers. Send spooky invitations and emails to promote a special sale with really scary prices that is by invitation only. Send your top 25 customers a bewitching gift box filled with candy and a special note that might say, “Fangs a lot” and of course a gift card to your shop. Or, host an evening party where customers are encouraged to dress in costume. Present a fashion show that is all in black or black and orange. Then, make sure you offer appropriate refreshments like witches brew and monster eyes.
4.) Get employees excited
Shoppers like to frequent businesses where the workers are friendly and fun. Nothing says “fun” more than a salesperson dressed like a beautiful Fairy Princess. Make sure your employees wear costumes and have plenty of candy to hand out. Offer a drawing for a special prize that makes it easier for employees to interact with shoppers.
5.) Be very social
Using all of your social media is a must. Host contests on Facebook for the best costume whether it’s people or pets. Create a Halloween Pinterest board with all of the black and orange items in your shop. Use Twitter and Instagram to promote your special event. No matter which Halloween ideas you choose, by adding a bit of fun, you will be building your brand awareness.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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