Get More Out of Google For Your Shop
August 8, 2014
Have you been found by Google?
Today, instead of digging your trusty phone book or dictionary out of the kitchen drawer to look something up, you merely say, “Let me Google that.” If you want to be found by new shoppers, Google My Business is where you need to be. Here are 2 of the special services they offer.
With over 400 million active users, Google + is the perfect place to reach new customers. It’s very strong with 25 to 34 years olds and almost equally used among men and women. Like any other social media platform, it allows you to connect with potential buyers as you post photos, news and special sales. Sign up is free and can be done in a matter of minutes.
Once signed up, you’ll create your business profile with a photo, store hours, address and phone number. Your account will not be immediately verified, but you will receive verification within 2 weeks. You can continue to add other information such as photos of your shop, links to your website and a brief introduction. This will appear not only in Google +, but it will be added to Maps as well as Search.
Business View – Google 360° virtual tour
Business View is the perfect means to show the uniqueness of your store. Literally, the shopper feels as if she’s standing in the middle of your sales floor. As part of Google Maps, your first step to participate in Business View is to find a certified Trusted Photographer or Agency. You will find a list of photographers in your area here. A photographer will come to your shop and give you a free estimate of the photo session based on the size and layout of your business. Once you have agreed, the photographer takes care of the rest. Here are some answers to some of your questions listed on one certified photographer’s site.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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