3 steps to add a little Facebook TLC

This message is reprinted from October 2013

Don’t forget your daily Facebook TLC

Facebook, in fact all social media, is about engaging your followers. According to Donna Moritz of Socially Sorted, “it’s called a conversation – a conversation with a goal or strategy in mind.” The problem with social media is that being “social” requires a commitment of time. Whether it’s posts, tweets or updates, you’ve got to stay on top of it and do a little Facebook TLC. Moritz provides a great way to remember the importance of engaging your followers in a systematic, timely fashion.

1.) T is for TWICE

Moritz writes, “Regardless of how you post on Facebook (even if you use a scheduling tool) be sure to come back TWICE per day to check and respond to engagement on posts. Don’t post if you don’t intend to follow-up with your fans!” If you’re also running Facebook ads, be sure to monitor those too. Here’s how you get started: 8 simple steps to creating fantastic Facebook ads.

2.) L  is for Like

“Be sure to ‘Like’ every comment (easy to do via mobile). Even if you can’t comment back just yet, this is a great way to let your followers know that they are being heard and appreciated. A little like-action is easy to do!” To add more likes, consider running a Facebook contest. Read Why you should use Facebook contests to get started.

3.) C  is for Comment

“Leave no comment unanswered. Use your two visits per day to check and respond to each and every comment. Aim to have the ‘last word…in a nice way'”

Facebook is an excellent tool for building relationships with your shoppers, consignors, dealers and those who donate. In fact, having a store Facebook page is the #1 social media site for retail and resale shops. Never neglect your Facebook fans. It not only weakens the connection you’re making, but makes your shop appear uncaring or worse, closed. Whenever possible, make it a two-way conversation by asking questions and offering suggestions. That’s what Facebook TLC is all about. Remember, “it’s not what your fans can do for you, but what you can do for your fans.”

If you’re wanting to know more about what not to do with your store’s Facebook page, read 8 Facebook failures you don’t want to make.

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