Boost Your Online Consignment Store Sales
September 30, 2020
A busy season is coming up with Black Friday and Cyber Monday just around the corner. This means it’s time to boost your online consignment store sales! Shopify wrote about the importance of planning ahead for such events. Most of us judge businesses that promote a holiday way too soon but we should actually be learning from them. According to Forbes, last year’s Cyber Monday set a record of $9.4 billion in sales, compare that number to Black Friday’s $7.4 billion and Amazon Prime Day’s $4.2 billion. This means you can be one of the many consignment stores using their online resources to sell more and grow your clientele. In order to boost your online consignment store sales, you must have a presence on social media. Here are some easy ways to grow your store online.
#1 Boost your online consignment store sales with your platforms
We are on our phones all day long, use that to your advantage! It is so easy to post a quick picture of an outfit that can be found in your shop, a current sale, or your decor. Get creative with it, the more you post you will start to gain traction. Promote your social media platforms by posting your @ at the register, this is a time where the customers have nothing else to do but notice their surroundings. You should also give them an incentive to follow your pages, such as promoting ways they can win free stuff.
#2 Boost your online consignment store sales by interacting with your audience
Speaking of free stuff, have contests, and giveaways on your Instagram frequently. First, you must choose a prize that suits the theme of your shop. Second, have criteria such as must follow your page and tag 3 friends in the comments. Make it interesting by adding that for every extra person tagged when entering they get an extra entry in the contest. Third, post this on your social media including the end date for entries. Doing this may seem silly but it’s a way to buy your customer’s love and form a better connection with your community.
#3 Boost your online consignment store sales with your staff
We market ourselves every time we post on our personal social media which means your employees most likely have a good following of friends and family on social media. Have your employees pick out an outfit and go outside your store to have a little photoshoot in the natural light. Encourage your employee to post this on one of their platforms informing their friends of the current sales. This can also be used as a post on your store’s social media. I see this as a win-win, you are creating interesting content and also helping your staff feel more confident in themselves and their job.
#4 Keep boosting your online sales with consistency
Consistency is key when it comes to social media, it may take a while to see any results but get creative with it. You are moving the needle by simply posting. I have noticed that social media has become the new Google when it comes to searching for people and places. They want to see what you have to offer. Take matters into your own hands and make sure that your social media makes people want to come to check out your store!
#5 Use Shopify to sell your consignment
Of course, in order to boost your online consignment store sales, you first need to make online consignment store sales. SimpleConsign’s Shopify plugin allows you to seamlessly transfer your in-store inventory to your online store. During times like this, it’s important to keep as many avenues open, and building an online platform for your consignment store is one of the strongest methods to stay afloat.
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