5 Ideas to boost summer sales

June 25, 2014

Boost summer sales during the “Dog Days”

After July 4 but before “Back-to-School” sales, comes the “Dog Days” of summer. It’s that time of year when everyone is tired of the heat, worn out by the lack of routine and basically done with summer. There is very little for a resaler to capitalize on for marketing inspiration. Stir up a little excitement and hold a special summer sales event that is both fun and memorable.

1.) Host a “how-to” night

Show customers how to do creative things using your merchandise. Teach a class on vacation wardrobe planning, how to pack your suitcase or a do-it-yourself class on turning a dresser into a shabby chic buffet. Of course, offer refreshments and a discount to those who attend.

2.) Celebrate a new holiday

Did you know August 3rd is Friendship Day? This is a perfect opportunity to boost summer sales that encourages your customers to shop with a friend and both receive special savings. Go to Holiday Insights, pick a fun holiday and make a memory!

3.) Awareness/fundraising event

Often charities see a lag in donations during the summer. This would be a perfect time to highlight a local charity such as a food bank, women’s shelter or humane society. Be sure to tie a discount to the donation of canned goods, clothing or other specified items. The organization you choose may even provide a collection bin.

4.) Consider “Christmas in July”Summer sales include Santa

Dress your staff in Santa hats; decorate your shop with red and green; play Christmas music and add the scent of evergreen. Consider renting a snow-cone machine to serve red and green “snow balls” or invite Santa to the shop in his Bermuda shorts. Make it a fun summer sales event for all ages.

5.) Boost summer sales with a clearance countdown

Put together a special 4-week sale that builds anticipation for the shopper and helps you clear out summer merchandise. During the first week, offer 25% off all summer clearance items. The second week, offer 50% off and the third week offer a 75% discount. End the promotion with a “Buy-the-Bag” sale or “Everything’s a $1” sale.

Deb McGonagle

I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.