Ways To Grow Your Business’s Pinterest

October 26, 2020

Pinterest is the place everyone heads to when they need some inspiration. If you have a business, you should definitely consider a Pinterest account. With all the events of 2020, now is a great time to grow your business on Pinterest. As The New York Times put it, “Pinterest aims to be a safe and happy place for inspiration, self-improvement, and salted caramel cookie recipes.” Here are some ways to grow your business’s Pinterest that have worked for us:

Improve your business’s Pinterest pins

Most people use Pinterest on their phones, this means your images should be tall instead of wide. These images just show better on mobile devices. Once your post has caught the viewer’s eye they are going to click on it and head straight to the description. Depending on what kind of post it is, tell them the action they need to take. This can be buying supplies, the steps it takes, or any other helpful information. Your image can even contain a few different images that show steps, this helps tempt the viewer to click on it. Using keywords in your descriptions is proactive as well. Keywords allow your post to appear when a user makes a search using that keyword. When posting your own product, link the image directly to your website.

Grow your business's Pinterest

Create relevant boards for your Pinterest

Boards are good for organizing your content and showing viewers how well rounded your business is. Not all your boards have to directly relate to your business, if you are passionate about recycling or nature you can create boards about those other interests. This won’t hurt because people visit Pinterest to discover new things. Having any successful board already puts one foot in the door because you will acquire followers. Of course, most of your boards should relate to your product and you must find creative ways to do so.

Grow your business's Pinterest

Check your Analytics

Your analytics are extremely informative. They will show you your top pins and boards. I would start by looking at which board is doing best and put most of your energy into growing that one. It may also be beneficial for you to look at what your audience is most interested in, this can inspire you to post more. Speaking of posting, if you post often your analytics will be more accurate and detailed. You will have to be patient when waiting on helpful analytics, utilize that time by researching. Spending a lot of time on the app is a great way to research and is not as unproductive as it may feel. Once your analytics show you what your audience likes, experiment with the advice they give you. You may also look at what your competitors are posting and get some ideas.

Grow your business's Pinterest

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Paulette Squicimari