SlideShare: How to build effective word-of-mouth marketing

March 8, 2018

6 ideas for creating word-of-mouth marketing

The experts agree, word-of-mouth marketing is one of the most powerful advertising tools. Best of all, it’s free and it’s easy. Learn to use this simple marketing tool to build your brand, attract new shoppers and create store ambassadors out of your existing customers. I’ve put together a list of 6 ways you can get your customers to sit up, take notice and start talking about you. Marketing can be pricey and often ineffective. You’re never sure who’s seeing what. Good or bad, you have the power to impact the way your customers remember your store. Control your message.

Let it snowball

Ideally, from the start, you’ve been building your store’s brand with positive word of mouth advertising. If not, it’s never too late. Start with your store’s ambassadors. Those customers you know love you. Invite them for a special event and reward their loyalty. Read 6 tips to build your secondhand store’s brand.

 More marketing resources

For more ideas to get your customers active and sharing, read Customer content is the best way to promote yourself. To improve your email marketing, read 10 steps to improve email marketing for your consignment store. Finally, if funds are a big issue (when are they not?), read Consignment marketing on a tight budget.

Deb McGonagle

I have been a writer for various forms of marketing for awhile now. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.