Halloween spending was close to $7 billion in 2015. By 2017, consumers spent over $9 billion. A lot of excitement and fun goes into decorating your store for Halloween, but what can you do to keep the momentum going during the month of November? Here are 3 clever marketing ideas for November fun.
November’s calendar is filled with more “holidays” than Thanksgiving. Here are just a few that would make a social media splash.
What a perfect occasion to offer a special discount or extra Rewards points. Use this day to celebrate your customers. Perhaps make a donation to a particular charity for every dollar spent that day. Or, just send an extremely uplifting email to each of your customers thanking them for their kind support.
Hello! This one is right up your alley. Choose a particular charity and ask for donations. For the humane society, request donations of old towels and blankets. Send donations of children’s used winter coats to the Big Brother Big Sister Foundation. Collect gently used shoes to give to Soles4Souls. Or, provide a bin for donations of women’s clothing to Dress For Success.
This one speaks for itself. Promoting the sustainability of shopping locally is the key to success for small businesses. Take part in the Shop Small Saturday festivities in your area.
User Generated Content (UGC) is more valuable than any other type of advertising. Read Customer content is the best way to promote yourself. The following 3 marketing ideas come from ShortStack. They offer free templates for each one of these contests. No matter which one you choose, make sure the prizes are worthy of your customer’s efforts.
Customers submit holiday recipes through a ShortStack recipe contest form. Narrow them down to the top 3 and have your followers vote for their favorite. The winner receives dinner at a local restaurant. Create a pdf of all the recipes and offer it free as your store’s holiday cookbook.
Choose a theme. The Perfect Fall Day, Family Holiday Feast or Our Thanksgiving Tradition make for fun photo contests. Use a free photo template from ShortStack. Customers upload a past or current photo for the chance to win 1 of several prizes.
Sometimes the easiest contest for everyone is just an entry form. Use a ShortStack contest form to gather email addresses. Give away a holiday gift basket, merchandise or a combination of the two.
Instead of offering incentives to your shoppers, offer them to your employees. When your employees are excited, everyone’s happy. Focus on the people who make your business a success. Show them how thankful you are for the hard work they’ve done. Read 4 incentive ideas to energize employees. Up their sales goals for the month of November and reward them handsomely when they reach them. Encourage them to take care of themselves with pampering gift baskets or gift cards. Feature each employee on your social media and post why you’re especially thankful for them.
After a long, often dreary winter, your customers are ready for a fun challenge. Why not build your brand, sell merchandise and add some excitement at the same time? Choose one of these 6 ideas to bump up you spring consignment promotions.
Snapretail put together a fantastic list of mobile phone photo tips that are perfect for shops looking to promote your merchandise through social media, email and your website. Here are the highlights of some wonderful iPhone photo basics.
Currently, SimpleConsign offers our own Photo App which makes taking photos for eCommerce so much easier and faster. Check it out!
This is the second newsletter regarding using contests on Facebook to build your shopper’s engagement with your store. In the first article, I reviewed why it’s important to use them and the different categories of contests. In this issue, we’ll look at what not to do and some examples of contests you can try.
My current photo contest is titled, “The Marsala Merchandising Challenge.” According to Heyo, the 3rd party app I used to set up my contest, over 745 people viewed the contest. However, only 8 stores have chosen to participate. Why? I think my challenge was too time-consuming. Several people responded to me that they didn’t have enough Marsala-colored items or they loved the idea but just didn’t have time to submit a photo. One of my Facebook contest mistakes…don’t make it too complicated!
In the past, whenever I’ve offered Barcode Warehouse Gift Cards, the response has been tremendous. I have a total of 5 prizes with the top prize for the winner of the Challenge being $50 in Barcode Warehouse Barcode Bucks. Everything I read about a photo contest said you should offer more than one prize because people entering feel they have a better chance of winning at least something. Perhaps my prize is not as much incentive as I originally thought for the work that is involved. My second Facebook contest mistake…make sure you are offering a prize worthy of the participation you’re requiring!
In spite of not having done a contest like this before, I did know, “If you start it, they will come” is not the way they run. I knew I had to promote the event. So, after putting my contest together, I set out to advertise it on Facebook. I chose a total ad budget of $55. However, I didn’t pay close enough attention to the rules of engagement. I merely attempted to boost the actual contest itself. Made sense to me, right? Wrong! I received a response from the Facebook Ads Team with very clear rules. It turns out an ad cannot include more than 20% text in its image. They sent me a handy calculation tool. The last of my Facebook contest mistakes…learn the Facebook rules!
Facebook now allows you to run contests directly on your Timeline where before you had to use a 3rd party app. Here are several great ideas for easy and engaging contests you can do:
1.) Fill in the Blank Enter a sentence with a blank and ask your fans to fill it in. Randomly pick a winner among the comments. Make your sentence specific to your shop such as “My favorite thing about XYZ Shop is _________________.”
2.) A Quiz Here’s a fun idea when you’ve just received a lot of new inventory. Ask the question: “Guess what just came into our store? a.) Coach Purse b.) Manolo Blahnik shoes c.) NWT Armani Dress d.) All of the Above”. Randomly draw a winner. Not only are you promoting new items, but you’re engaging your shoppers.
3.) Share a Photo Have your shoppers share a photo of themselves wearing or using an item from your store. Request they tag themselves so the photo will appear on their timeline and you will receive a lot of additional free publicity. Again, randomly choose a winner from those who enter.
Well, I’ve gone and done it. I’ve jumped headlong into Facebook contests. Everything I’ve read says Facebook contests are the best way to build traffic, engage with your fans and add likes to your page. Needless to say, it’s been a brain challenger ever since.
What do you want to accomplish? If your goal is to boost sales, use contests to create urgency, offer a coupon or give away a specific product. A sweepstakes helps to build your fan and email list because it’s very easy to enter. If you are looking to generate content that can be used in other ways, then you’ll want to do a photo, video or even a Pinterest contest. I chose a photo contest, but for all the wrong reasons. My goal is to boost engagement but also add to my email list. Starting with a Sweepstakes may have been a better choice and here’s why…
A. Starter Contests – The participant is only required to enter their contact information and click a button to enter. Examples are a Sweepstakes such as a random drawing for a prize. Or, a Voting Contest where participants enter their vote on your current merchandise or possible future offerings and then receive a coupon.
B. Intermediate Contests – The participant is required to submit some type of user generated content in order to enter. Examples are Photo Contests where participants provide the photo, Photo Caption Contests where you provide the photo and participants title it and Essay Contests.
C. Advanced Contests – These Facebook contests require participants to do more time-consuming activities and should involve a major prize or cash award. Examples of these include a Video Contest. Or, set up a Pinterest contest that asks participants to create a board and submit the link to enter. Never one to do the easiest thing first, I thought a photo contest would be a great way to get started. Unfortunately, I learned about the challenges after I had already started.
At one time, Facebook required you to use a 3rd party app in order to run a contest, but that has changed. Now, you can run a contest directly on your Facebook page timeline. There are, however, specific rules to follow. I chose to use a 3rd party because they offer a tremendous amount of assistance. Plus, the contest ultimately looks more professional. There are a variety of them to choose from. I chose Heyo.