How to increase sales with split payments
November 14, 2018
This post is guest authored by Timothy Nafso, Executive Vice President of FortisPay
Split payments give your customers options
There’s a lot of buzz going around lately regarding split payments, especially because so many businesses prevent them. A split payment is when a customer pays with more than one method of payment per a single transaction. The most common split payment is cash and the remainder on a card. But, the most sought-out type of split payment is when a customer can pay with more than one card per transaction.
Many large retailers, including Amazon and Target, do not allow multi-card transactions. Often, it’s due to security regulations they have applied across the corporation. Or, they want shoppers to use gift cards as a secondary payment method. But unlike large retailers, the average, small brick-and-mortar business has a great advantage: The ability to offer split payments.
Why offer split payments?
Think about it: Split payments mean less credit card processing fees to a singular card brand. They can also encourage the customer to spend a little extra. For example, maybe their spouse would notice a $100 charge on the credit card, but not notice $50 on one and $50 on another. Aside from customers hiding payments from their significant others, many might prefer this method from a financial standpoint. Maybe they only have $50 to spend on their debit card, but REALLY want the jacket they found. They are then able to put the remaining balance owed on a credit card they can pay off with their next paycheck.Get my Free Trial of SimpleConsign
Split payments could be a game changer for some
In the world of consignment shops, antique malls, thrift stores, and upscale resale, it can be hard to sell an item with significant value. For example, if your average item costs $25, but you have a collector item worth $250, you may have a hard time getting your average customer to pay ten times the cost they normally spend. BUT – the ability a customer has to pay with more than one card might be a game changer. They might see distributing that large cost among multiple credit cards is a good idea. In contrast, you have the customer who may not have the financial means to pay for something they desperately need. Imagine Wendy, a single mom of three, visiting a consignment shop to buy back-to-school clothing. She doesn’t have a lot of money to spend, and the only jeans she found in her son’s size were out of her price range. By giving her the ability to pay with split payments, the store is relieving a huge burden on her shoulders. She’s now able to provide for her children.
Thanks to SimpleConsign’s new partnership with FortisPay, the integration allows SimpleConsign users to accept multiple cards per a single transaction. This is not only convenient to customers, it’s something that not every retail software is capable of. This integration sets your store apart from the competition and will continue to boost sales and drive foot traffic.
Benefits of the FortisPay integration include:
- Free, simple and quick application process
- 24/7 White Glove Customer Service – customers are like family!
- Payments will sync and auto-post back to your SimpleConsign software
- Accept multiple cards on a single transaction
- Send auto-invoices and receipts via email
- Accept online & mobile payments
You may learn more about this new and unique partnership at: learnmore.fortispayments.com/simpleconsign/
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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