Small Changes to Make a Big Difference in Your Consignment Store
August 31, 2021
If you’ve always talked about making changes to your store, this is your sign to make those changes! Use our small changes to make a big difference in your consignment store. With a little bit of organization and adding your own touch to your store, you’ll be closer to having your dream store.
No one likes to see other people’s clutter. Cleaning up clutter can be overwhelming especially when you’re as busy as a store owner. Just pick a place to start and get to it! An easy place is your checkout counter/s, make sure it’s organized, clean and simple. Even though you have lots of items such as cash drawers, scanners, computers, etc. there’s a lot you can do a lot so that it doesn’t feel like a lot. Keeping your area simple makes it that much easier to clean the space.
If you find that your hardware is all over the place, buy or build your own stand so that your monitor can be on top and you can store all your hardware underneath. The example pictured above is from Ugmonk. As you can see, they have lots of different items but just by adding a stand they were able to make it look aesthetically pleasing and organized.
Lighting isn’t only practical, it also elevates the look of your store. Here are some areas in your store that desperately need good lighting.
- Shelves (as shown above)
- Checkout counter/s
- Window displays
- Focal points
There are two ways to grab customers from outside your store. Your sign and your window displays.
Your sign should give the customer some insight into what your store is about whether that is with the design or the same itself. Keep your audience in mind when designing this. If you already have a sign, you don’t necessarily have to change it. Use signs or your window display to show what you feel your sign is missing.
Your window display/s should be up to date and informative. By up to date I mean, decorate for the seasons, holidays, or events and change these frequently enough so that you don’t begin to blend in. Your window display is another space where you can show customers what they can expect from your store. Demonstrate what you sell and have the same ambiance in your window display as you do inside.
Set the scene
This entire process is all about creating an aesthetically pleasing space to increase sales and returning customers. To do that, you have to set the scene. Let’s start at the door, you want an open entrance to allow your customers to have a peaceful entrance from the outside. Add some lighting, a rug, and a good view to look at right away no matter what is in front. Follow the steps given before to have an attractive checkout counter. Have your well-lit, clean, and organized shelves. Make sure any clothing racks or merchandise, in general, is presented well.
Aside from those things, you can further set the scene with color, scent, and music. Use your store colors throughout the shop, these should match or go along with your logo and website. It’s an easy way to be consistent and not overwhelm the customer. Make sure your shop has a good scent, don’t go overboard because some people are sensitive to scents. Music can drive customers away just as easily as it can bring them in because everyone has different interests. Choose music that is easy to listen to, not too loud, and creates a relaxing experience for your customers. You can easily find premade playlists on any streaming platform.
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