Setting Achievable New Year’s Goals for Your Shop
January 4, 2021
2020 taught us just how unpredictable life is, it’s hard to prepare for the unpredictable but we can sure try. This year, set some new year’s goals that will help you to stay motivated even when the unpredictable hits. I call them goals because resolutions have a negative connotation to them as people normally forget about them after the “honeymoon” phase of the new year. I have come up with a way of setting achievable new year’s goals for your shop in general. I also came up with some specific ideas for your goals in case you need some inspiration.
Vision board for your new year’s goals
Creating a vision board is an excellent way to take note of your new year’s goals. You can look at it every day and allow it to ground you. Creating a vision board allows you to visualize your goals, it’s also very fun to look back and see what you’ve accomplished that you may have forgotten about. Athletes actually use visualization and a study says that it is almost as effective as physical practice. Vision boards are confused with mood boards but they’re quite different. You would use a mood board to plan out how you want something to look, not necessarily a goal. That being said, I am sure you can find a way to make your vision board as aesthetically pleasing as a mood board.
To start, jot down your goals. For example, quarterly goals, sales goals, staff goals, and anything else that you’ve been wanting to achieve. Then you can find images to represent those whether you print them off from the internet or cut them out of a magazine. Find the perfect spot for your vision board, it should be a place you are frequently in such as the place where you work from whether it’s an office or an at-home office. Feel free to add new things to the vision board, you can also replace certain things. If you don’t necessarily achieve it all, don’t forget how far you’ve come. Some things take time and you may not achieve them until a later date. Keep all the vision boards you make, write the date on them and it’ll be a fun thing to look back on.
Marketing plan to achieve your new year’s goals
A marketing plan is just as effective and achievable as a vision board, you can most certainly do both this new year. A marketing plan is tricky to put together but your future self with thank you. Your marketing plan, similar to the vision board, can be quarterly. Here are some steps to take to create your best marketing plan.
- Situation Analysis
- Study your audience, competitors, and your strengths as a business.
- Target Audience
- Find your target audience and write down their characteristics.
- Take note of the goals you will accomplish with your marketing. Don’t be afraid to get specific with your goals, even if you don’t achieve them you will still have great progress.
- At this point, gather all of the research you did and create your marketing plan.
Creating a marketing plan will allow you to organize and visualize your goals for the year, you may separate it by quarter or plan out a whole year. Separating it would be beneficial to not overwhelm yourself, I feel that’s the mistake most people make when setting goals. Take it one step at a time, that way you see smaller accomplishments more often. By the end of the year, you will see a huge difference. You can achieve the same goals you’d like to, just separate them and tackle them individually. Using an online based POS system will help you feel free to step away from work as well. You can feel connected to your shop while giving yourself the relaxation you deserve.
Take time off this year
Don’t overwork yourself, goals are great but don’t forget to take care of yourself and your other responsibilities. Taking time off can be beneficial for your shop, you are able to detach from your shop to come back refreshed. This is even more possible if you are prepared by creating a vision board or a marketing plan. You can step away from work and know that everything is taken care of. When you take time off you allow yourself time to recharge and come back with more energy and inspiration.
Achievable new year’s goals
If you haven’t set any achievable new Year goals for your shop, here is a list of a few. Don’t feel obligated to set these exact goals but allow this to inspire you.
- Updating your website
- Learn more about social media
- Give back
- Reorganize your space to promote functionality
- Use a web-based POS system
- Have a Facebook live auction
- Use an online inventory
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