Make the most of this short resale shopping season
December 12, 2019
The holiday resale shopping season is ending fast!
With only 1 Saturday left for shopping, you need to make the most of every opportunity. Double up on social media, customer service and merchandising. Here’s a quick recap of what you should be doing during this last week of a very short resale shopping season.
The final week
What’s the one thing shoppers can’t get at a big box store? Personal service. In my 4th Quarter Marketing Tips, I encourage store owners to concentrate on the customer. Shopping mayhem and employee weariness get in the way of phenomenal customer service. Make sure this is still your focus. Encourage your employees to keep smiles on their faces. Remember, even a small gift like pastries in the morning, pizza in the afternoon or even just a hand-written thank you note can go a long way to cheer up your staff. If not already, be an active participant on your sales floor. Go the extra mile.
Keep up those holiday hashtags
Hashtags are the perfect way to get in front of shoppers during this short resale shopping season. Create your own store hashtag and use trending ones as well. Download this daily list of popular hashtags to give you some creative ideas.
Free marketing ideas for the holiday
If you haven’t used them yet, or it’s been awhile since you posted them, download and use our free images for social media. I’ve created 2 free Facebook posts that you can use to market your shop for the holidays.
Your store needs to be spotless during this season. Assign the task of checking on dressing rooms, clearing your cash wrap and maintaining the racks and shelving throughout the day. Part of excellent customer service includes the organization and look of your store.
Even though this is your busiest season, it’s still the best time to add contact information for new customers. With SimpleConsign, a cashier can add a new customer directly from the Checkout Tab. Every cashier should be asking if a customer wishes to receive notices about special events and sales to gain contact information.
Billions are lost each year to shoplifting. Stay vigilant. Post signs that say “Shoplifters Will Be Prosecuted.” Remind your salespeople what your procedure is when a shoplifter is suspected.
I have been a writer for various forms of marketing for awhile now. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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