Pinterest ideas for small business Saturday

November 26, 2014

Use these great Pinterest ideas for Shop Small day

The holiday madness has begun. Black Friday is coming and Small Business Saturday hits the day after. Where do you turn? Well, Pinterest of course. There are some great last minute Pinterest ideas that you might use for Shop Small Saturday. No matter what you choose to do, be sure to blanket your social media and email list with the news!

Rearrange your store inventory

Pinterest suggests changing things up a bit. It’s the art of discovery. Create something unexpected and exciting that invites both new and repeat customers to search your merchandise more intently. Create layers of displays using the walls and ceilings. If possible, build seasonal scenes using items from your shop. Remember, good lighting is essential.

Host an in-store event

You will always generate more traffic into your store with an event. Since the time is near, consider an event that requires very little preparation such as offering Christmas cookies and punch; collecting canned goods and tying the donation to a store discount or bundling a giveaway package of store items and having a drawing. If you have an “expert,” consider offering a quick and easy Christmas package wrapping course. By all means, gather as many email addresses as possible for future promotions. Stage your event near a rack for impulse buying so shoppers can add to their purchases.

Tell your shop’s story on Pinterest

Of course, Pinterest ideas for holiday marketing definitely includes using Pinterest. Creating Pinterest boards for your business can be done fairly quickly. Sign up for your business Pinterest account. They suggest, “Start by adding Pins to your boards around the inspiration behind your business – what made you start your company? Add Pins around your values or show off the people and things that make your business special.”

Deb McGonagle

I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Coordinator for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.