The 3 most read posts for 2015
December 8, 2015
Inventory, training and “butts” top the list of most read posts
Since the middle of 2014, I have been writing a different type of weekly post. It’s my goal to help consignment and resale businesses get the information to not only compete with retail shops, but to go beyond. The response to “Raising the Resale Bar” has been wonderful and I’m thankful for everyone who takes time out of their extremely busy schedules to read it weekly. This seems like an excellent time to recap 3 of the most read posts.
Did you know there are 3 dimensions to managing your inventory? Amazingly they sound a lot like entering the Twilight Zone. Don’t worry. I’ve provided a way out.
Citing a study done by the Wharton School of Business, I relate 5 areas of employee training that are key to increasing sales. The study actually found that when your sales associates are properly trained, you can increase sales by as much as 23%!
Store design can be an overwhelming challenge. Making the best use out of the space you have for inventory, cash wrap and storage can seem really difficult. In this post, I’ve reviewed the pros and cons of 4 different styles of store layout and how to ultimately avoid the “butt-brush” effect.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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