Is Your Consignment Store Ready for Mother’s Day?

April 22, 2021

Is your consignment store ready for Mother’s Day? If the answer is no, you need to get to work. As a store owner, you need to be capitalizing on all holidays. Most of your customers have a mother they are close to, or at least a mother figure. Marketing for this day means you have a good chance of getting customers in your shop.

Special Mother’s Day deals

Is Your Consignment Store Ready for Mother's Day?

Many people scramble on Mother’s Day to find their mom a special gift. This year, let your customers know your shop has everything they need. Whether they want a bonding shopping trip, buy their mom the clothing pieces, or get their mom the perfect item for their home, your store is the place to go.

Here are some deals you can run:

  • Bring your mom and get a discount.
    • Encourage bonding time by having customers bring their mothers in for a discount.
  • Include a gift for those who bring their mom
    • If you’d rather give a gift instead of a discount, use this deal instead.
  • Percentage off for moms
    • You have to show the moms some direct love, bring them in for some deals just for them!
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Promote Mother’s Day deals

Is Your Consignment Store Ready for Mother's Day?

Mother’s Day sales are great, but your customers have to be aware of this—post at least once daily about your deals. Social media will be your best friend for promoting your store and deals. If you aren’t using social media, don’t let this overwhelm you. Start with one or two social media platforms your audience is more likely to use and focus on those. Create quality content and post often on the days leading up to sales and during sales.

If you want to learn more about digital marketing for your consignment store, click here.

Mother’s Day giveaway

Is Your Consignment Store Ready for Mother's Day?

Create a social media giveaway to encourage customer participation and promote your store at the same time. Share your Mother’s Day graphic on social media and write the rules on your post. The idea is to have customers follow your page, tag a friend, and share the post. Social media giveaways allow your customers to promote your shop, naturally fostering social media traction.

Mother’s Day emails

Is Your Consignment Store Ready for Mother's Day?

Do you promote your store by sending emails? If so, this is the perfect way to announce your Mother’s Day deals. The earlier you start, the better! I already touched on social media, but emails are the best way to keep your customers up-to-date with your store. If you don’t already have an email list, it’s not too late to start working on one. Start collecting emails in different ways, such as asking for emails when checking out, offer a deal to those who give out their email, and share a link for customers to sign up for your email on your social media.

After reading this article, is your consignment store ready for Mother’s Day now?

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Paulette Squicimari