4 iPhone photo basics for the best consignment store photos
April 17, 2015
You can never get enough iPhone photo basics to make your merchandise pop
Snapretail put together a fantastic list of mobile phone photo tips that are perfect for shops looking to promote your merchandise through social media, email and your website. Here are the highlights of some wonderful iPhone photo basics.
1. Know the Stats
- 40% of people will respond better to visual information than plain text
- 93% of the most engaging posts on Facebook are photo posts
- 65% of users prefer emails that contain mostly images, while only 35% prefer emails that are text heavy
2. Know the Basics
- Always wipe off the lens so that it’s clear of fingerprints and dust.
- Avoid zooming. Move closer to your object instead.
- Add as much natural light as possible. Avoid using the flash.
- Take product shots from multiple angles and then choose the best photo.
- On most phones, just touch the screen to focus on a single item.
- Increase the exposure to take a brighter photo.
- Build Product Bundles – If you own a clothing consignment or resale shop, group together an outfit and snap a quick picture. Use the hashtag #OOTD which stands for Outfit Of The Day. It’s one of the most popular hashtags on Twitter and Instagram. Then, offer a discount to whoever purchases the entire outfit. If you have a furniture or design shop, use the same bundling idea to group complimentary design items or pieces of furniture. Again, offer a discount to the shopper who buys it all!
- Host a Quick Contest -Contests are by far the best way to build engagement with your shop. Why not take a photo of a candy jar and ask your fans to guess how many pieces are in it? It’s that simple!
- Celebrate milestones – Is it an anniversary? Did an employee get engaged? Find a reason to celebrate and use photos to build excitement.
- Look What’s New! – Whether it’s still on the intake counter or you’ve created a beautiful display, let your shoppers know what just came in.
4. Know how to add pizazz
- Instagram A photo-sharing social media site that lets you add filters, etc.
- Pic Monkey I love this one. You can add text, filters, special effects and more for free!
Currently, SimpleConsign offers our own Photo App which makes taking photos for eCommerce so much easier and faster. Check it out!
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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