5 DIY summer consignment store window displays
April 9, 2019
Your consignment store window displays should really pop this summer
Have you ever seen those hilarious Pinterest Fails? You know, the people who attempt the clever Pinterest DIY ideas and end up with a glob of dough or a completely unrecognizable decoration? That’s me. I, however, have more faith in you. That’s why I’ve put together a collection of 5 DIY consignment store window display ideas. Will yours be a success or failure?
The DIY summer pinwheel wall
Okay, you have to admit these would be fabulous in your consignment store window, particularly if you had a small fan that kept them moving! This idea comes from Oh Happy Day. Of course, it includes “easy-to-follow” instructions. One of the main design rules for store displays is to draw the eye with big, bold shapes and colors. Repetitive shapes give the eye a way to rest. Incorporate the colors of your logo or brand.
Another DIY paper pinwheel backdrop
This one, believe or not, I’ve actually done. It’s an easier version of the movable pinwheels, but looks just as stunning on a large scale. Stick them on dowel rods painted green; lay out a section of AstroTurf and you have an instant garden for your store window. The instructions are here.Get my Free Trial of SimpleConsign
Large scale maps and/or black and white photos
Summertime consignment store window displays should definitely include maps. Travel is summer’s biggest theme and the bigger the map, the better. The beauty of using old maps and photos is how easy it is to enlarge them. Take them to your nearest Staples store and have them create engineering blueprint size images. By creating only black and white images, you could spend as little as $8 for a 36″ x 48″ photo. Head to Home Depot and purchase MDF sheets. Use spray adhesive to attach the images to the MDF.
Group a number of related photos or maps as a backdrop by hanging them with fishing line from the ceiling. Add props and merchandise to complete the showcase. If you’re at a loss for vintage black and white photos, New Old Stock offers many for free or a very nominal fee. However, visiting your nearest thrift store can also turn up a number of interesting maps and photos as well.
Anything red, white and blue
Summer is also about red, white and blue at least in America. Anytime you can use these colors for a summertime display, your windows will pop. Here’s a suggestion just taking old picture frames (something that seems to be in abundance these days) and painting them. You could choose a mono-chromatic color scheme as well if you’re looking for something other than patriotic. These frames are also filled with interesting papers and gels to add an extra punch.
Why not use plywood and rope?
This was another inexpensive and clever idea I found. The designer used pieces of cut plywood and rope as the backdrop for a men’s store. One again, the suitcase helps to give a vacation feel to the window.
Other points to remember:
- Keep your target market in mind
- Follow your branding
- Tell a story with your windows, don’t just show merchandise
- Limit the merchandise so the items look more expensive. Avoid clutter.
- Use lighting to add interest
- The focal point should always be at eye level
- Regularly change your front window display
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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