5 tips for a successful consignment store event

July 2, 2019

Knock their socks off with a successful consignment store event

Just slapping some sale stickers on and putting a sign in your shop window isn’t enough to build the excitement your hoping for. A successful consignment store event requires planning. Start with one very important question. What’s the purpose of your event? Clear out inventory? Grow your customer base? Drive sales? Once you answer that question, create a lasting impression in the minds of your shoppers with a truly memorable consignment store event.

Here are 5 planning suggestions:

1.) Build excitement

Pick a theme and begin sending out teaser announcements 3 to 4 weeks before the event. Use social media, emails, in-store signage and bag stuffers to build expectation. Create a unique event hashtag.

2.) Invite shoppers

2 weeks before the event, send out special invitations, especially to your very best customers. Use an online email invitation company such as Smilebox or create your own. Include the invitation on all your social media sites too. By all means use compelling graphics and give potential shoppers all the information they’ll need to attend.

3.) Send reminders

Schedule your emails way ahead of your consignment store eventReminders need to be sent multiple times. Start 2 to 3 days prior to the event and even the morning of. Once again, use social media, emails, in-store flyers and signage as special reminders.

4.) Update everyone with photos

Immediately following the event, keep your followers updated with fun photos of your crowded shop. Include a thank you to those who participated and pictures of any prize winners. Ask customers to tag themselves in your photos or encourage them to post photos of their own from your store event. Read Consignment customer content is the best way to promote yourself.

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5.) Engage attendees afterwards

Get as much feedback as you possibly can. Don’t be afraid to ask if shoppers liked the prizes, discounts, food, entertainment, etc. Find out as much as you possibly can so your next store event will be even more of a success.

Deb McGonagle

I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.