3 ideas to celebrate National Consignment Day

September 17, 2019

National Consignment Day is October 7th. How do you plan to observe it?

On the heels of #SecondHandSeptember comes #NationalConsignmentDay. Started by the online resale store The RealReal, National Consignment Day is celebrated the first Monday in October. This is the third year to observe this important day. According to Julie Wainwright, CEO and Founder of The RealReal, National Consignment Day “allows us to raise awareness about the circular economy, especially as it applies to the luxury market.”

National Consignment Day is celebrated on the first Monday in OctoberObservance #1   Run an Instagram contest

An Instagram contest is extremely easy to run. This year, The RealReal gave away 2 Louis Vuitton bags using an Instagram contest. See The RealReal’s contest page here.

In order to run a similar contest, first decide your giveaway theme. Obviously, include the hashtag #NationalConsignmentDay as part of your theme. Create an exclusive hashtag using your store’s name too. Next, decide how people enter your contest. Have them follow your Instagram page, like the post, tag friends, leave a comment or even repost the contest. To enter The RealReal’s contest, participants had to follow @therealreal on Instagram, like the post added on May 4th between 7 am and 12 pm and tag 3 friends in 3 separate comments. Set a deadline to your contest. Choose your prize. When you post, list the legal jargon. It’s as simple as that!

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Observance #2    Throw a Party!

After all, who doesn’t love a reason to celebrate? Since the day honors you, decorate like crazy. Balloons, streamers, banners, cookies and punch required. Offer drawings for a variety of giveaways. Consider partnering with other consignment stores in your area. Create a consignment crawl. The shopper who visits all stores involved gets their name thrown in a hat to win a grand prize. Or, teach a class, “Designing with Consignment.” Whether you’re a furniture or clothing store, show customers how to use your one-of-a-kind items to create something fabulous. If possible, run a fun price contest. Choose any one of the Price is Right games. For instance, play Bonkers. Purchase 3 or 4 flip-chart-style presentation books. Amazon offers these for $11 each. Print the numbers 0 – 9 on letter-size sheets of paper. Arrange the books in a random order and give  customers 30 seconds to guess the correct price of the item you’re promoting. They can rearrange the numbers in any combination. You tell them whether they’re too high or too low. At the end of 30 seconds, see how close they come to the actual price. Offer a prize based on their final answer.

Observance #3  Make it a “Circle Day”

Since you’re promoting the “circular” economy, create a circle day. For instance, see how long someone can hula hoop. National Consignment Day promotes the circular economyPlay a “Draw the Circle” game. Print a giant sheet of paper with as many circles as possible. Invite shoppers to draw a picture using the circles. No two drawings can be the same. Or, create a giant spinning wheel to earn prizes or discounts. In addition, decorate a selfie wall. Draw a huge circle and add the words, “I am making a difference by shopping at STORE’S NAME. #NationalConsignmentDay.” Give away bracelets, rings or anything circular.

 

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Celebrate National Consignment Day as part of your consignment marketing plan

Deb McGonagle

I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Coordinator for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.