This year, make it a Consignment Christmas
November 21, 2019
A Consignment Christmas is the next big trend
Did you see the article from Bloomberg? The headline reads, “Used Stuff Is the Next Big Trend in Christmas Shopping.” Now, that’s exciting! Tell your shoppers this holiday to make it a consignment Christmas. Here are a few ideas.
Too many people to buy for?
The stress is building. The longer a shopper’s list and the less shopping days available equals panic. With only a few weeks of shopping left, invite shoppers to bring you their list. Use your website and social media to stress the quantity and quality of unique, one-of-a-kind gifts when shoppers make it a consignment Christmas.
Download and use the following free Facebook post.
Encourage a consignment Christmas for incredible savings
Getting the right gift during the holidays is foremost in every shopper’s mind. When you add in the possibility of giving a unique, luxury gift for less, the bargain is even better! Consider marking down your seasonal items the week of December 9. As Whizbang Training suggests, “take a smaller markdown now (maybe 25% or 30%) when people are actually buying rather than the massive markdown you’ll need to move it after Christmas (50+%).” Furthermore, add a price point table such as “All Gifts On This Table Under $20.” Have a variety of items for men, women and children. Print attractive signs, but don’t tape them to the table! Purchase sign holders. Make sure you have a variety of last-minute stocking stuffer items too. Remember, stocking stuffers don’t have to be cheap. They just have to be small.
A busy shop is an attractive shop
It goes without saying, but I’m gonna say it anyway… keep your shop and your staff merry and bright. By this point, your holiday planning is finished. Now, it’s time to focus on selling. Motivate your sales team. Remind them of those traits that make a salesperson truly successful. In addition, coach them to cross-sell. Energize your team with a fun contest. Encourage them to wear Santa hats and hand out candy canes. As I stated in our 4th quarter marketing tips, now’s the time to be shopper and consignor focused. Personal service is what sets you apart from the other stores in your area. Friendly, welcoming smiles go a long way right now!
Marketing for a Consignment Christmas
Highlight different merchandise daily on your social media. Stress that only one is available to build a sense of urgency. Ask every shopper to give you an email or sign up for your rewards program. Download a copy of our holiday hashtags. Use them with every post. I’ve added special ones strictly to promote resale. Advertise your uniqueness, your amazing prices and your friendly service. By all means, enjoy this season. When the store owner is happy, the employees, shoppers and consignors are usually happy too!
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I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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