In today’s fast-paced retail world, one question keeps popping up for resale entrepreneurs: Should I take my consignment store online? Whether you’re just starting out or looking to grow your brick-and-mortar presence, selling secondhand online can open new doors. Let’s break down the pros, the considerations, and what it takes to launch your store into the digital space.
The resale industry is booming, and it’s not just happening in-store. Online consignment has exploded in recent years, with platforms like Poshmark, thredUP, and Facebook Marketplace drawing millions of buyers seeking quality secondhand items. Consumers are more comfortable than ever shopping resale—and they expect to do it from their phones or laptops.
For new consignment store owners, this presents a big opportunity. You’re not limited to foot traffic anymore. With the right tools and strategy, your inventory can reach customers across the country. It's time to shine online!
Going digital extends your audience beyond your neighborhood. Shoppers looking for unique, affordable, or sustainable items can find your consignment store 24/7.
Unsold items sitting on racks? An online store allows you to move inventory faster and increase sell-through rates. Some stores even create “online-only” sections to reach niche audiences or test new categories.
Consumer habits have shifted. Many shoppers start their buying journey online—even if they end up purchasing in person. A digital presence keeps your consignment store top of mind.
Selling secondhand online helps you track what categories perform best, what price points work, and what your top-selling brands are. This data helps you make smarter sourcing and pricing decisions.
While the benefits are clear, moving your consignment store online isn’t something to rush. Here’s what to consider:
Do you have a system in place to manage online and in-store inventory? You’ll need tools that prevent double-selling and keep your catalog updated in real-time.
Online shoppers can’t touch or try your items—so your photos and descriptions need to do the heavy lifting. Quality images, accurate measurements, and clear condition notes are essential.
How will you handle packing, shipping, and potential returns? Many new consignment store owners start by offering in-store pickup or local delivery before scaling to nationwide shipping.
Managing an online consignment store takes time—especially at first. Do you or your staff have the bandwidth to take on online listings, customer messages, and shipping?
If you’re ready to dip your toe into the digital world, start small and build from there. Here are a few ways new consignment stores can get started:
Add eCommerce to Your Website: Many website platforms offer built-in tools or plugins that make it easy to add an online store and start listing products for sale.
Use Social Selling: Try Facebook or Instagram to list high-value or trendy items and connect with local shoppers.
Try Live Sales: Facebook Live auctions or Instagram Lives are a fun, low-cost way to sell and connect with your community. TikTok Lives are also gaining momentum.
Integrate with Shopify: Shopify is a popular, user-friendly platform that works well for consignment stores looking to build a sleek, professional online shop. Look for consignment software that integrates directly with Shopify so your inventory stays synced across channels in real time.
Leverage Consignment Software: A platform like SimpleConsign can help you manage inventory, track consignor sales, and streamline online listings—all in one place.
If you’re still unsure, here’s a quick checklist. Selling secondhand online might be right for your consignment store if:
You don’t have to be a tech wizard or a big-name brand to succeed at online consignment. Many new consignment store owners are finding creative ways to blend in-person charm with digital reach. With the right strategy and the right software, you can start small, stay organized, and sell more sustainably—both online and in-store.