The quality of your consignors can make or break your resale store's success. Great consignors bring in great items—and when your store is stocked with high-quality merchandise, customers notice.
So, how do you find and attract the best consignors for your consignment store? Let’s break down strategies that successful resale store owners use to build strong, profitable consignor relationships.
Consignors are the lifeline of your resale business. They’re not just providing inventory—they’re also helping you shape your store’s brand. The right consignors will consistently bring in items that match your shop’s style, quality standards, and customer expectations.
Attracting high-quality consignors means less time sorting through low-value or off-season items and more time selling the pieces your shoppers actually want.
Before you can find great consignors, you need to define what you’re looking for. Do you specialize in high-end fashion? Vintage furniture? Outdoor gear? Once you’ve clarified your niche, create clear consignment guidelines that outline:
These guidelines not only help weed out poor fits—they also give potential consignors confidence in your professionalism.
Your website is one of the first places new consignors will go to learn more about your store. Make sure it includes:
Use headings, bullet points, and FAQs to make the page easy to scan—and be sure it looks great on mobile devices.
Your best marketing tool? Word of mouth. Happy consignors are likely to know others who would be a great fit. Consider offering a referral bonus or credit for consignors who introduce new people to your store.
Connect with local communities that align with your niche—like mom groups, fashion clubs, interior designers, or fitness studios. Offer to host pop-up events or give their members an exclusive chance to consign with your store. You might even find a brand ambassador who regularly promotes your consignment store and brings in quality consignors.
Many people have never consigned before because they simply don’t understand the process—or the benefits. Use social media and email to educate potential consignors on:
Create short videos, before-and-after success stories, or spotlight posts on your top consignors to show how easy and rewarding it can be.
Once you attract a consignor, keeping them is the next challenge. With SimpleConsign, you can:
The easier you make the experience, the more likely they are to bring in repeat inventory—and tell their friends.
Attracting great consignors is just the beginning—running a successful consignment store takes the right tools and support. By defining your niche, promoting your process, and using tools like SimpleConsign to manage it all, you’ll build a network of consignors who are just as committed to your store’s success as you are.
If you’re just getting started, don’t miss our New Store Program—designed to set you up for success with free onboarding, expert training, and exclusive startup guides to help you hit the ground running. Plus, you’ll receive a $500 discount on SimpleConsign to streamline your operations, save valuable time, and build a strong foundation for long-term growth.