Manchester Craft Market has been championing local makers since 2016. What began as a weekend popup at a Manchester, NH mall quickly grew into something the community didn't know it needed — a permanent space where local artists and craftspeople could sell their work without running their own shop.
The concept is simple: vendors focus on making, Manchester Craft Market handles the rest. Today, it looks like a thriving vendor mall with a team of 12, and 307+ active vendors. Every vendor gets their own curated section of the store, online and off.
Beyond retail, Manchester Craft Market has grown into a full creative hub, with nearly 50 classes and workshops that bring the community through the doors and keep them coming back.
Before SimpleConsign, Manchester Craft Market used Rose for Square, a point-of-sale setup that helped with the basics, but hit a ceiling when it came to e-commerce. The store needed a platform that could support a real online presence — and that's what led her to Simple Consign.
Vendor-facing reporting was also a friction point. Consignors had limited visibility into their sales, and Jessica was spending significant time compiling and sending individual sales reports.
"The reporting [in SimpleConsign] — for vendors to be able to see their sales, see the consignment split — all of that is really helpful."
— Jessica Moores, Owner, Manchester Craft Market
E-commerce was the missing piece for Manchester Craft Market. When they discovered SimpleConsign's Shopify integration in 2024, the decision was easy — and the impact was immediate.
Before SimpleConsign, syncing products to the website was a manual, time-consuming process. With the integration in place, it became automatic, freeing the team to focus on what actually moves the needle. Today, each vendor has their own branded section on the site, what Jessica describes as 'their own little mini Etsy,' with over 10,000 products live, organized and searchable by brand.
Vendors now handle much of the heavy lifting themselves. Through their consignment portals and the photo entry app, makers upload their own inventory and photos directly, dramatically reducing the workload on Manchester Craft Markets staff. Real-time dashboards give vendors visibility into their own sales and payout splits without ever having to contact the store.
"The photo entry app is amazing. The vendors are uploading a lot of their own photos so that we don't have to do it. It's very helpful."
— Erica, Tech Lead, Manchester Craft Market
The team also built out a dedicated classes and workshops category in SimpleConsign, connected to Shopify for online ticket sales. With nearly 50 classes listed, including new birthday party offerings and upcoming homeschooling options, it's become a meaningful revenue stream alongside traditional retail.
And with 15,000 items cataloged, in-store search has become a surprisingly powerful tool. When a customer walks in asking for butterfly-themed items, the answer is a quick search away.
SimpleConsign's integrated payment processor and ACH payouts round out the workflow, giving vendors the flexibility to request payouts on demand rather than waiting on a fixed monthly schedule.
"A lot of people are really missing the e-commerce side of the whole resale business. The tools are there with SimpleConsign to do that — they just need to get a little more comfortable with it."
— Jessica Moores, Founder, Manchester Craft Market
The shift to SimpleConsign has fundamentally changed what Manchester Craft Market can offer online. Where before only occasional items appeared on the website, the store now ships regularly from a catalog of 10,000+ products. Classes and workshops, once a manual process, now sell online through a streamlined system.
"The ability to have online sales has just skyrocketed for us. We used to only have very occasional things on the website, but now 10,000 products are up there and all the classes and workshops — so we're selling a lot online and shipping a lot too."
— Erica, Tech Lead, Manchester Craft Market
Jessica has become a fan of the consigner leaderboard report, which lets her quickly rank vendors by sales performance. The team also uses SimpleConsign's search functionality in-store: when a customer asks for something specific — "do you have anything with butterflies?" — staff can pull up every matching item instantly.
Jessica sees Manchester Craft Market evolving into a larger-scale vendor mall with an even more robust online presence. Near-term plans include expanded homeschooling programs, birthday party offerings, and growing vendor participation in online listings. "We've got all the bones there," she says. "We just need the vendors to start posting things more regularly."
For Jessica, the biggest missed opportunity she sees across the resale industry isn't foot traffic or product selection. It's e-commerce. Most vendor malls and consignment stores are leaving online sales on the table, either because the tools feel overwhelming or the team is too small to take it on.
Her advice? Don't let that stop you. Running a lean operation isn't a barrier to going online, it's exactly why the right software matters. With the right setup, a small team can manage a large catalog, empower vendors to do more themselves, and reach customers well beyond their four walls.
"A lot of people are really missing the e-commerce side of the whole resale business. Most of us are doing it on our own or with a skeleton crew, but the tools are there with SimpleConsign to do that. They just need to get a little more comfortable with it."
— Jessica Moores, Owner, Manchester Craft Market