SlideShare: Understanding Target Marketing
October 2, 2015
Target marketing is so much more than just knowing where your shoppers live
Hitting the bull’s eye in your target marketing efforts requires knowing your target inside and out. You’re probably very familiar with the term “demographics,” but are you aware there’s more? The key to finding those potential shoppers and snagging them is to look at demographics and psychographics. Plus, you need to know what pre-conceived ideas your potential customers have about resale in general. You may be surprised. Take a look at my SlideShare presentation on Target Marketing for Consignment and Resale Shops – Understanding Psychographics
The more you know about your potential shoppers, the more defined your marketing efforts will be. Find out as much as you possibly can. You’ll save marketing dollars and reach those that really want to hear your message.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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