I must give credit where credit’s due, National Consignment Day came about because The RealReal established it as an official holiday in 2017. National Consignment Day 2020 is on October 5th, it takes place annually on the first Monday of every October. This holiday is made to bring awareness of our circular economy which is what consignment is all about. I know that 2020 has been a hard year for us all but we should all do our best to adapt.
We all have to wear them, why not have fun with them? For National Consignment Day, your store can have a stand where people can enter the contest. Have them sign a sheet with their contact info, and be sure to take a picture of each contestant. You can encourage each contestant to follow your Instagram or your choice of platform to see the winner. This gives the customer a reason to follow your store which earns you some quick followers. Of course, you must decide on a prize for the winner, I’d suggest a discount or a gift card to your store!
On National Consignment Day have an area in your store designated for, socially distanced, pictures. Have your customers pose for a picture and post them on your social media using the hashtag #NationalConsignmentDay. The background for this image can be your store with a simple sign that says National Consignment Day 2020. You have your community to thank for your shops’ success, show them your appreciation in your post.
National Consignment Day focuses on our circular economy, as a consignment shop you have already played a huge role in helping the circular economy. As a consignment store, you have a duty to share the beauty of the circular economy. By having a donation event, your store will bring awareness to the matter and motivate more people to donate clothes and items they no longer need. Create an event where members of the community to drop off clothing items on National Consignment Day to donate to your favorite place in town. If you need extra hands for this task you can also invite people to volunteer to help. It may seem small but it’s a wonderful way to promote helping the circular economy and bring good attention to your shop.
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