A busy season is coming up with Black Friday and Cyber Monday just around the corner. This means it’s time to boost your online consignment store sales! Shopify wrote about the importance of planning ahead for such events. Most of us judge businesses that promote a holiday way too soon but we should actually be learning from them. According to Forbes, last year’s Cyber Monday set a record of $9.4 billion in sales, compare that number to Black Friday’s $7.4 billion and Amazon Prime Day’s $4.2 billion. This means you can be one of the many consignment stores using their online resources to sell more and grow your clientele. In order to boost your online consignment store sales, you must have a presence on social media. Here are some easy ways to grow your store online.
Since we are on our phones all day long, the best way to market is to use your social media. Your posts can be pictures of clothes that can be found in your shop, a current sale, or announcing a new shipment. Get creative with it, the more you post you will start to gain traction. Promote your social media platforms by posting the name you can be found with on social media at the register. This is a time when the customers have nothing else to do except notice their surroundings. On your social media be sure to have valuable information, that will give them a reason to follow. For example, posting sales or coupons.
Speaking of free stuff, have contests, and giveaways on your Instagram frequently. First, you must choose a prize that suits the theme of your shop. Second, have criteria such as must follow your page and tag 3 friends in the comments. Make it interesting by adding that for every extra person tagged when entering they get an extra entry in the contest. Third, post this on your social media including the end date for entries. Doing this may seem silly but it’s a way to buy your customer’s love and form a better connection with your community.
We market ourselves every time we post on our personal social media which means your employees most likely have a good following of friends and family on social media. Have your employees pick out an outfit and go outside your store to have a little photoshoot in the natural light. Encourage your employee to post this on one of their platforms informing their friends of the current sales. This can also be used as a post on your store’s social media. I see this as a win-win, you are creating interesting content and also helping your staff feel more confident in themselves and their job.
Consistency is key when it comes to social media, it may take a while to see any results but get creative with it. You are moving the needle by simply posting. I have noticed that social media has become the new Google when it comes to searching for people and places. They want to see what you have to offer. Take matters into your own hands and make sure that your social media makes people want to come to check out your store!
People love to shop online, having an online option puts you in a great position. SimpleConsign’s Shopify plugin allows you to seamlessly transfer your in-store inventory to your online store. During times like this, it’s important to keep as many avenues open. Building an online platform for your consignment store is one of the strongest methods to stay afloat. Once you have the Shopify plugin you may also sell on Facebook Live; this is a fun way to reach those at home.
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