When your resale store has a strong brand, you become much easier to remember. Think about Target or Walmart. You know what to expect from them. The look of their stores, their marketing materials and the type of products they offer are consistent around the world. Building your resale brand requires consistency too. See if you can answer “Yes” to these 8 questions.
Establishing a solid brand identity gives your resale store the parameters it needs for all aspects of your business. When you place a Facebook ad, consider a new employee or change the color of your store, you can ask yourself, “Does this fit our brand?” Plus, having a consistent resale brand automatically raises the perception of your store in the eyes of consumers. It helps our industry as a whole too. Take the time. Start building your resale brand today. To learn more about branding and see how Traxia builds our brand, read 6 tips to build your secondhand store’s brand.