5 tips for a successful consignment store event
July 2, 2019
This post was updated and reprinted from 06/2014
Knock their socks off with a successful consignment store event
Just slapping some sale stickers on and putting a sign in your shop window isn’t enough to build the excitement your hoping for. A successful consignment store event requires planning. Start with one very important question. What’s the purpose of your event? Clear out inventory? Grow your customer base? Drive sales? Once you answer that question, create a lasting impression in the minds of your shoppers with a truly memorable consignment store event.
Here are 5 planning suggestions:
1.) Build excitement
Pick a theme and begin sending out teaser announcements 3 to 4 weeks before the event. Use social media, emails, in-store signage and bag stuffers to create expectation. Tease with a special event hashtag.
2.) Invite Around 2 weeks before the event, send out special invitations, especially to your very best customers. Use an online email invitation company such as Smilebox or create your own. Include the invitation on all your social media sites too. By all means use compelling graphics and give potential shoppers all the information they’ll need to attend.
Reminders need to be sent multiple times. Start 2 to 3 days prior to the event and even the morning of. Once again, use social media, emails, in-store flyers and signage as special reminders.
Immediately following the event, keep your followers updated with fun photos of your crowded shop. Include a thank you to those who participated and pictures of any prize winners. Ask customers to tag themselves in your photos or encourage them to post photos of their own from your store event. Read Customer content is the best way to promote yourself.
Get as much feedback as you possibly can. Don’t be afraid to ask if shoppers liked the prizes, discounts, food, entertainment, etc. Find out as much as you possibly can so your next store event will be even more of a success.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Coordinator for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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