Small Business Saturday is more than just a shopping day—it’s a celebration of community, creativity, and connection. For consignment stores, resale boutiques, antique malls, and other secondhand retailers, this day is the perfect chance to remind shoppers that local resale is small business at its best.
Small Business Saturday is Perfect for Secondhand Stores
Unlike big retail Black Friday deals, Small Business Saturday is all about personal touch and community. According to American Express, over $17 billion was spent during Small Business Saturday in 2024, showing shoppers’ growing interest in supporting local businesses. Consignment and resale stores already have an edge—you’re inherently sustainable, community-driven, and full of one-of-a-kind finds. It’s just about getting that message out there.
How to Stand Out on Small Business Saturday
- Tell your “why” on social media
Create a short video or post that highlights your mission. For example, supporting local consignors, promoting sustainability, or preserving vintage treasures. Shoppers love connecting with purpose-driven businesses.
👉 Tip: Tag your consignors and thank them publicly. It builds loyalty and expands your reach when they share your post.
- Host an in-store or virtual event
Even a small-scale version at your store can create excitement and foot traffic .Offer seasonal treats or other incentives while customers browse, and encourage them to post photos using a branded hashtag (like #ShopSmall[YourTown]).
- Collaborate with nearby small businesses
Team up with a local bakery, florist, or café for a joint promo: “Show a receipt from one small business and get 10% off at another.” Cross-promotion boosts your exposure while strengthening local ties.
- Create limited-time bundles or deals
Showcase curated bundles—like “Gift Ideas Under $40” or “Vintage Jewelry Sets for the Holidays.” This helps move multiple items and makes shopping easy for busy customers.
- Leverage hashtags & local visibility
Use tags like #ShopSmall, #SmallBusinessSaturday, and #ShopLocal[YourCity]. Shoppers looking for stores in your area will be able to find your shop more easily.
- Go live or post Stories throughout the day
Share real-time updates, photos of customers, or “behind the scenes” clips. Live content gets prioritized on social feeds and helps followers feel like they’re part of the excitement, even if they can’t visit in person.