5 simple tips to increase store sales
February 20, 2015
Some quick and easy changes that will increase store sales
I recently signed up for an HGTV/diy online newsletter titled “Weekend Projects.” It’s really more of a fantasy than reality. I just can’t seem to find the time at home, but they always have some great ideas. It got me thinking about some quick and easy projects you could do at your shop to increase store sales. Perhaps you’ll be better at finding the time than I am.
An enticing checkout
Take a good look at your Point of Sale (POS) area. Do you offer smaller, impulse items for sale? This is the fastest way to increase store sales. Whether you’re offering jewelry and accessories at a clothing store, wood cleaning products at a furniture store or small toys at a children’s shop, make sure you take advantage of this captive audience. Change it up so regular shoppers are always surprised.
Eye level means important
When a store wants to sell its most important items quickly, they are always placed at eye level. Whether it’s shelving or wall racks, make sure you’ve placed them at a median height. Apartment Therapy lists the average human eye level as 57″ from the floor.
With the ever increasing e-commerce market, brick and mortar shops must take full advantage of letting customers experience the merchandise (one thing they can’t do online). The woman’s clothing store, Von Maur, even went so far as to encourage touching with signs stating, “Please touch the merchandise…you’ll love it!” If your clothing racks are stuffed or your furniture is crammed together, there will be less opportunity for shoppers to touch and therefore less sales to be made.
Color me sky blue
Something as simple as buying a gallon of paint and changing a wall color can make a big difference in increasing store sales. Business Insider lists reds, oranges and yellows as colors that draw shoppers into your store. Blues and greens on the inside encourage them to shop more. To attract impulse shoppers, Kissmetrics says use black, red orange or royal blue. To gain shoppers on a budget, paint your bargain wall teal or navy blue. Clothing stores can appeal to traditional shoppers with pink, sky blue and rose.
Several studies have been done on the effects of sound on the shopping experience. Studies show that slow music makes people shop leisurely and spend more. Loud music hurries them through the store and doesn’t affect sales. Classical music will encourage more expensive purchases.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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