3 kick a** consignment store marketing ideas
August 8, 2019
Consignment store marketing ideas to use now
There are 3 types of consignment store shoppers. The “Treasure Hunter,” the “Econo-Shopper” and the “Eco-Shopper.” You need to market to them differently. So, I’m here to help. I’ve come up with 3 separate consignment store marketing ideas to help you reach each special consignment store shopper.
1.) The “Treasure Hunter”
Stores like T.J. Maxx, Marshalls and Tuesday Morning are killing it in the discount retailer’s market. Why? Their inventory changes constantly. Let’s face it, all three stores have overstuffed clothing racks and shelves with candles and housewares spilling over. Shoppers don’t expect amazing personal service. The thrill of the hunt keeps customers coming back. The “Treasure Hunter” consignment store shopper also needs to have that incredible “seek and find” experience. Your store doesn’t need to look like a bursting-at-the-seams Marshalls in order to have shoppers tingling with excitement. However, your marketing should capitalize on the excitement of discovering that one-of-a-kind hidden gem. For one of my kick a** consignment store marketing ideas, here’s a suggested Facebook ad you can download!
2.) The “Econo-Shopper”
This customer has been the lifeblood for the consignment, thrift and resale industries for decades. The “Econo-Shopper” is always looking for a bargain. They want or need to save money. Buying great merchandise at a tremendous discount, gives them the ability to brag about it. The trick is to promote the advantage of consignment store shopping without cheapening your merchandise. Avoid discount sales whenever possible. Add value instead. Read Stop the cycle of discounting. Nowadays, just because someone shops second-hand doesn’t mean they can’t afford to pay full price. Here’s another one of my consignment store marketing ideas that you can download and post on your social media.
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3.) The “Eco-Shopper”
They’re known as value-driven shoppers. The health of the planet is the “Eco-Shoppers” motivation. Younger generations especially have a passion for the environment and for righting the social wrongs of big industry. According to Sustain Your Style, fast fashion is the second largest polluter in the world. Consignment, whether furniture or fashion, is the ultimate solution. Your consignment store marketing ideas should teach customers to be ethical consumers. By shopping in your store, they’re making a difference in the environment. Let them feel pride in shopping local too. Read The interesting truth about the resale industry. Reprint this infographic for store fliers or use as a special post.
I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Coordinator for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.
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