Consignment in Hong Kong is unbelievably creative

July 15, 2015

In honor of International Resale Day, here is consignment in Hong Kong

My husband and I traveled to Hong Kong in 1990 and were amazed at the number of people, apartment buildings and shops residing there. With a population of well over 7 million in an area of only 426 sq miles, real estate in Hong Kong is a premium. It is nearly impossible to open a full-scale consignment or resale shop in the popular shopping districts. So, consignment in Hong Kong has come up with a very creative solution…the “Cube” shop.

Consignment in Hong Kong uses cubesThe Consignor

According to 12hk.com, at Cube Shops  “anyone can get store space and open for business to sell on consignment.” Like our booth space in an antique mall (although on a much smaller scale), consignment cubes rent on a monthly basis. Vendors choose small plastic “depots” about one cubic foot in size. There can be as many as 100 cubes in a shop. The vendor/consignor displays their merchandise with price tags and the shopkeeper manages the sale.

Merchandising

According to a Wikipedia article on Cube Shops, the rent varies depending on the placement of your consignment “cube.” Like our grocery stores, the premium shelf space is at eye level. The boxes placed at the middle of the column are therefore the most expensive. It appears some cube renters also use their consignment cubes to promote samples of more items they offer online.

Management

As with consignment shops in the US, consignment in Hong Kong offers Consignor Access. It’s a “comprehensive online system for renters to check the quantity of products sold and profits every day.” Like here, consignors choose the cube location and the merchandise offered based on the demographics of the shoppers in that area. Cubes are particularly appealing to the younger generation who just want to make a few extra HKD (Hong Kong Dollars).

Consignment in Hong Kong

Midwest Vintage in Hong Konghk magazine listed a number of vintage and consignment shops in the Hong Kong area. With a mere 92,000 likes on their Facebook page, Midwest Vintage appears to be a popular one. It was opened back in 1993 and is touted as the “oldest secondhand fashion store in Hong Kong.” They specialize in vintage American clothing, especially Levi’s and 80’s T-shirts. Bang! Bang! 70’s Vintage Store offers everything from vintage American Hawaiian shirts to traditional Chinese costumes. I wonder if they are connected to the Bang Bang Clothing Exchange in the UK? Take a look at Once Style’s Tumbler page. The photography is interesting.

Hong Kong is a shopper’s dream. Whether you shop from a store, a “cube” or the vendor on the street, your senses are bombarded with colors, noise and opportunities. If you go, make sure consignment is on your list. If you enjoyed reading this, find out about Consigning in the UK too.

Deb McGonagle

I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.