9 Consignment Emails You Should Send This Holiday – Infographic
October 3, 2019
Don’t break up with consignment emails this holiday.
I have a love/hate relationship with email. Emails eat up my time. Countless marketing blogs appear by the hour, not day. Retail stats flood my inbox. Tricks of the trade are constant. I never know which ones to read. However, I do know email is the fastest form of communication. It’s the easiest to reach a target market and often the most engaging. This holiday, don’t break up with consignment emails.
Collect those addresses
You know the drill. Add a new consignor, get an email address. Check out a new customer, ask for an email address. There are countless opportunities to collect email addresses. To make sending consignment emails easier, choose an email marketing service. At Traxia, I’ve used 3 different email providers over the years. We started with iContact. If you have less than 500 contacts, you pay only $14 a month. Less if you pay annually. I can’t remember why we made the switch to Constant Contact. They offer a free trial and monthly payments of $20. Just as I was getting used to it, we switched to Mail Chimp. They offer a completely free version. I wish I could tell you one was better than the other. They all have their quirks, but all do a great job of delivering your message.Get my Free Trial of SimpleConsign
Plan your message
I saw this idea on Snap Retail and thought I’d share it with you. If you’re struggling with email ideas, here are 9 different topics to talk about.
The subject line is the most important part.
I have read about, studied, researched, and stressed over subject lines. According to stats, if you don’t grab the reader’s attention within 5-8 seconds, you can forget about it. Here are some email suggestions from a company called SuperOffice.
- Use 6 to 10 words in your subject lines to get the best open rate
- Send your email campaigns during the workday and after lunch
- Personalize subject lines with the reader’s name
- Use a recognizable sender name
- Optimize your email campaigns for mobile
- Bonus: Segment your email lists
Happy emailing this holiday season!
If you enjoyed reading this, click here for more.
Serving consignment and resale stores, who are serious about growth. Built so you can access your inventory anywhere, and get your store online. Ask about our free data conversions from other systems.
Receive tips, how-to guides, and moreYes Please!