9 consignment emails you should send this holiday – Infographic

October 3, 2019

Don’t break up with consignment emails this holiday

I have a love/hate relationship with email. Emails eat up my time. Countless marketing blogs appear by the hour, not day. Retail stats flood my inbox. Tricks of the trade are constant. I never know which ones to read. However, I do know email is the fastest form of communication. It’s the easiest to reach a target market and often the most engaging. This holiday, don’t break up with consignment emails.

Collect those addresses

You know the drill. Add a new consignor, get an email address. Check out a new customer, ask for an email address. There are countless opportunities to collect email addresses. To make sending consignment emails easier, choose an email marketing service. At Traxia, I’ve used 3 different email providers over the years. We started with iContact. If you have less than 500 contacts, you pay only $14 a month. Less if you pay annually. I can’t remember why we made the switch to Constant Contact. They offer a free trial and monthly payments of $20. Just as I was getting used to it, we switched to Mail Chimp. They offer a completely free version. I wish I could tell you one was better than the other. They all have their quirks, but all do a great job of delivering your message.

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Plan your message

I saw this idea on Snap Retail and thought I’d share it with you. If you’re struggling with email ideas, here are 9 different topics to talk about.

9 different types of consignment emails that should be sent this holiday

The subject line is the most important part

I have read about, studied, researched and stressed over subject lines. According to stats, if you don’t grab the attention of the reader within 5-8 seconds, you can forget about it. Here are some email suggestions from a company called SuperOffice.

  • Use 6 to 10 words in your subject lines to get the best open rate
  • Send your email campaigns during the work day and after lunch
  • Personalize subject lines with the reader’s name
  • Use a recognizable sender name
  • Optimize your email campaigns for mobile
  • Bonus: Segment your email lists

Happy emailing this holiday season!

Deb McGonagle

I have been a writer for various forms of marketing for over 40 years. I've written my share of radio and TV scripts, magazine and newspaper ads as well as direct mail brochures and newsletters. Currently, as the Marketing Director for Traxia, home of SimpleConsign software, I've moved into blog posts, eBooks and website text. It's been an ever changing and ever challenging journey but I've loved it all along the way.