9 Consignment Emails You Should Send This Holiday – Infographic

Don’t break up with consignment emails this holiday.

I have a love/hate relationship with email. Emails eat up my time. Countless marketing blogs appear by the hour, not day. Retail stats flood my inbox. Tricks of the trade are constant. I never know which ones to read. However, I do know email is the fastest form of communication. It’s the easiest to reach a target market and often the most engaging. This holiday, don’t break up with consignment emails.

Collect those addresses

You know the drill. Add a new consignor, get an email address. Check out a new customer, ask for an email address. There are countless opportunities to collect email addresses. To make sending consignment emails easier, choose an email marketing service. At Traxia, I’ve used 3 different email providers over the years. We started with iContact. If you have less than 500 contacts, you pay only $14 a month. Less if you pay annually. I can’t remember why we made the switch to Constant Contact. They offer a free trial and monthly payments of $20. Just as I was getting used to it, we switched to Mail Chimp. They offer a completely free version. I wish I could tell you one was better than the other. They all have their quirks, but all do a great job of delivering your message.

Plan your message

I saw this idea on Snap Retail and thought I’d share it with you. If you’re struggling with email ideas, here are 9 different topics to talk about.

The subject line is the most important part.

I have read about, studied, researched, and stressed over subject lines. According to stats, if you don’t grab the reader’s attention within 5-8 seconds, you can forget about it. Here are some email suggestions from a company called SuperOffice.

• Use 6 to 10 words in your subject lines to get the best open rate
• Send your email campaigns during the workday and after lunch
• Personalize subject lines with the reader’s name
• Use a recognizable sender name
• Optimize your email campaigns for mobile
• Bonus: Segment your email lists

Happy emailing this holiday season!

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